Custom links: how to create short URLs that are easy to remember

Custom links

Own codeCampaignsPro plan
Laptop showing the new-link form and a demo custom code, with the title Como criar um link personalizado.

A custom link is a short link with an ending you choose, instead of a random string.

Instead of:

pqno.app/x7k92p

you use something like:

pqno.app/catalog
pqno.app/event
pqno.app/quote
pqno.app/portfolio

A descriptive ending is easier to read, remember and type.

What is a custom link?

It is a short URL with an ending you choose. That ending is also called a slug, an alias or a custom code.

The redirect works like any shortened link. Only the text of the address changes.

Why customize a link?

It is easier to identify

When you see:

pqno.app/signup

you already know what you will find after the click.

It is easier to remember

That matters when the address appears in:

  • presentations;
  • videos;
  • printed materials;
  • events;
  • meetings;
  • training sessions;
  • live streams.

It helps with organization

In the dashboard, descriptive names help you find each link.

Matches the campaign

A URL with the name of the action looks better in an ad than a random string of characters.

How to choose a good name for the link

Prefer names that are:

  • short;
  • easy to type;
  • related to the content;
  • free of unnecessary words;
  • that make sense to someone who sees the link on its own.

Examples

For a sign-up:

pqno.app/signup

For a catalog:

pqno.app/catalog

For a presentation:

pqno.app/deck

For a specific campaign:

pqno.app/black-friday

Avoid ambiguous codes

If people will type the address, avoid characters that are easy to confuse, like l and 1 or O and 0.

Can I replace the original link with a custom one?

Yes. Create a new short link pointing to the same destination URL. The old link keeps working, so you can replace it in your materials at your own pace.

Are custom links useful for campaigns?

Yes. If the same landing page will appear in several actions, create one link for each:

pqno.app/campaign-instagram
pqno.app/campaign-whatsapp
pqno.app/campaign-email

They all lead to the same destination, and each has its own click count, so you can compare the actions.

Custom links on pqno.app

pqno.app generates the short code automatically and has custom codes on the Pro and Business plans.

A custom code cannot take the address of a page, a company or another link that already exists.

How to create the code in the dashboard

  1. Open Links and choose New link.
  2. Enter the destination URL and fill in Short address.
  3. Use 3 to 50 lowercase letters, numbers, hyphens or underscores. Start and end with a letter or number.
  4. Save and test the generated address.

If the code is reserved or in use, choose another one. Examples here do not promise available addresses or custom domains: the code is created on the pqno.app domain.

When should you use an automatic code?

When the link will only be used by systems or will not be seen by anyone, the automatic code is enough.

When should you use a custom code?

Prefer customizing when the address:

  • appears publicly;
  • needs to be typed;
  • is part of a campaign;
  • is said out loud;
  • needs to be easily recognized;
  • stands for a recurring page or action.

Create a short URL with its own name

Choose an ending tied to your campaign or content and turn a long URL into an address that is easy to share.

See plans with custom links

Reviewed on October 4, 2026. Illustrative cover with product screens and simulated data.

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